Google Ads Search Terms Report: Stop Paying for the Wrong Clicks
Your keywords are not the same as what people type. The search terms report shows the difference, and how to stop paying for searches that do not fit.
6 min read
The G&G Scaled blog
Guides to help your business scale.
Practical, no-nonsense guides on bespoke web design, Shopify, SEO, Meta & Google ads and email automation, written for businesses in Lancashire, the Ribble Valley and across the UK that want more enquiries and sales.
AI Search Visibility: What UK Businesses Can Actually Do
More people ask AI tools instead of searching. Here is what is known about getting your business shown there, and what is just guesswork.
6 min read
Internal Links for SEO: How to Use Them Properly
Internal links help visitors move around your site and help Google find your pages. Here is how to use them well, based on Google's own advice.
5 min read
Blackpool Illuminations Marketing Checklist for Local Businesses
The Illuminations bring visitors to Blackpool every night until early January. Here is a simple checklist to make sure they find your business, not the one next door.
6 min read
How to Get Your Accrington Market Hall Stall Online
Accrington Market Hall is reopening after its renovation. Here is a simple plan for stallholders to get found on Google, sell more and keep customers coming back.
6 min read
Search Console Errors Explained: What Each One Means
Seeing red or grey in Search Console? Here is what each "not indexed" reason means in plain English, and which ones actually need fixing.
7 min read
Website Not Showing on Google? 8 Things to Check
If your website is not showing on Google, there is usually a clear reason. Here are eight things to check, in the order we would check them.
6 min read
Website Redesign Checklist: 10 Steps to Protect Your Rankings
A redesign can lose the rankings you already have if the old pages are not handled properly. Here are ten steps to get it right.
7 min read
Core Web Vitals in Plain English
Core Web Vitals are Google's three measures of how a page feels to use. Here is what they mean, the targets, how to check your site and what to fix first.
5 min read
Google Business Profile Category: How to Choose the Right One
The category you pick on your Business Profile helps Google decide which searches to show you for. Here is how to choose the primary category, when to add others and what to avoid.
5 min read
How to Write a Page Title and Meta Description
Your page title and meta description are what people read in Google before they click. Here is how to write them clearly, what Google says about them and the mistakes to avoid.
5 min read
Google Ads for Local Businesses: Where to Start
Google Ads can put your business in front of people searching nearby. Here is how to choose your area, block wasted searches and track real enquiries.
6 min read
Shopify Product Page Checklist: 10 Things to Get Right
Your product page is where shoppers decide. This Shopify product page checklist covers the 10 things to get right, from titles and images to delivery and trust.
6 min read
Welcome Emails: What to Send and When
A welcome email is often the first message a new customer opens. Here is what to put in it, how many to send and what to keep in mind under UK rules.
6 min read
Abandoned Cart Emails for Shopify: What to Send and When
Most shoppers leave without buying. A short, well-timed email sequence can bring some of them back. Here is what to send, when to send it and what to avoid.
7 min read
Boosting a Post vs Running Proper Ads: What's the Difference?
Tapping "Boost" is quick and easy, but it is not the same as running ads properly. Here is what each does, and when to use which.
6 min read
How Does Local SEO Work? A Plain-English Guide for UK Businesses
Local SEO is how nearby customers find you on Google and Maps. Here is how it works, what Google looks at and what to do first.
7 min read
Local SEO Checklist for UK Trades: 10 Things That Get You Found
Plumbers, electricians, builders and other trades win work from local searches. Here are the 10 things to get right to be found by customers near you.
7 min read
What a Good Monthly SEO Report Should Include
A good SEO report tells you whether more of the right people are finding and contacting you. Here is what it should include, and what to be wary of.
6 min read
SEO or Ads First? How to Decide Where to Start
SEO builds slowly and keeps paying; ads work fast and stop when you stop. Here is how to decide which to start with, and when to do both.
7 min read
What Is Google Search Console? A Plain-English Guide for UK Businesses
Search Console shows how your website performs on Google: who clicks, which pages are indexed and what needs fixing. Here is how to start and what to check.
7 min read
Google Business Profile Setup Checklist: 12 Things to Get Right
Your Google Business Profile is often the first thing local customers see. This 12-step setup checklist covers claiming, verifying and getting every detail right.
7 min read
5 Questions to Ask Your Ad Manager (and What a Good Answer Sounds Like)
If someone runs your ads, these five questions show where your money goes, what an enquiry really costs, and what a good answer sounds like.
6 min read
Website Design for Tradespeople: What Your Site Needs to Win More Jobs
Most people looking for a trade are in a hurry and on their phone. Here's what your website needs so they pick up the phone to you, not the next result.
7 min read
How to Get More Google Reviews (Without Breaking the Rules)
Most happy customers never leave a review unless you ask. Here's how to get more Google reviews the right way, from your review link and QR code to the shortcuts that can get your profile in trouble.
7 min read
Shopify SEO: How to Get Your Store Found on Google
Shopify gives you a solid SEO foundation, but it can't write your pages for you. Here's how to get your store found on Google, from product pages and collections to speed, reviews and Search Console.
7 min read
How to Rank Higher on Google: SEO Tips for Small Businesses
Most people never scroll past the first few results. Here's how to rank higher on Google, both in the normal search results and in the local map, with the steps that make the biggest difference.
7 min read
What Is SEO? A Plain-English Guide for Small Businesses
SEO is how your business gets found on Google without paying for every click. Here's what it means, how Google decides what ranks, and what it takes to make it work for a small business.
7 min read
How to Get More Enquiries From Your Website: 10 Fixes That Work
People are visiting your site, but the phone isn't ringing. These ten practical fixes make it easier for the visitors you already have to get in touch.
7 min read
Google Ads vs Facebook Ads: Which Is Better for Small Businesses?
Google Ads reaches people who are already searching, while Facebook ads reach people before they've started looking. Here's how the two compare, and how to decide where your budget should go first.
7 min read
Do I Need a Website If I Have Social Media? An Honest Answer
Plenty of businesses start out on Instagram and Facebook alone. Here's an honest look at what social media can't do on its own, and when a website is worth adding.
6 min read
Does Website Speed Affect SEO? What Actually Matters
Website speed affects SEO, but not in the way most people think. Here's what Google actually measures, what slows small business websites down, and the fixes that got our own site showing its first content three times faster.
7 min read
Shopify vs WooCommerce: Which Is Best for UK Small Businesses?
Shopify and WooCommerce are two of the most popular ways to sell online. Here's how they compare on costs, ease of use, payments, maintenance and SEO, and how to choose.
5 min read
Meta Ads for Small Businesses: A Beginner's Guide for UK Brands
Facebook and Instagram ads can bring in customers fast, or burn through your budget. This beginner's guide covers objectives, audiences, placements, the Meta Pixel and the mistakes to avoid.
6 min read
Email Automation for Small Businesses: 5 Emails to Automate First
Following up is the job nobody gets to. These five automated emails reply instantly, chase quotes, recover baskets, ask for reviews and bring customers back, without you lifting a finger.
5 min read
Bespoke Website vs Template: Which Is Right for Your Business?
Templates are quick and cheap to start with. Bespoke websites are built around your business. Here's an honest comparison of cost, speed, SEO and growth to help you choose.
6 min read
How Long Does SEO Take to Work? A Realistic Timeline
SEO isn't instant, and anyone promising page one by next week is a red flag. Here's a realistic SEO timeline for UK businesses, what speeds it up, and how to tell it's working.
5 min read
Shopify Launch Checklist: 12 Things to Check Before You Go Live
Before you remove your Shopify password page, run through this launch checklist. Twelve checks covering your domain, payments, shipping, policies, products, SEO and a real test order.
5 min read
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