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Email automation services

Email automation that works while you don't.

Emails that go out at the right moment, every time, without you having to remember. We write and set up the flows that follow up enquiries and quotes, recover abandoned baskets, ask for reviews and bring past customers back.

  • Enquiry & quote follow-ups
  • Abandoned basket emails
  • Review requests
  • Win-back & repeat orders

What it costs: AI automation starts from £245 a month, for us to build, run and look after it. Running costs are separate and go on top. They depend on how much the system is used, for example text messages, phone numbers and call minutes, email sending, and for outreach the data and budget for finding the right businesses. We’ll tell you what to expect before anything goes live.

What are email automation services?

Email automation means emails that send themselves when something happens, like a new enquiry, an abandoned basket or a finished job. Our email automation services cover the whole thing: we plan the flows, write the emails, set them up in the right tool and make sure they follow UK email rules.

It’s one of the simplest ways to win more work from the leads and customers you already have. Our guide to email automation for small businesses explains the five emails worth setting up first.

What’s included

  • Enquiry and quote follow-ups. An instant reply to every enquiry, and a friendly nudge when a quote goes quiet.
  • Abandoned basket emails. Reminders that bring shoppers back to finish their order.
  • Review requests. A well-timed ask after every job or order, to build the reviews that help you rank on Google.
  • Win-back and repeat orders. Emails that bring past customers back at the right moment.
  • Copywriting and design. Emails written in your voice and designed to match your brand.
  • Compliance. Set up with UK data protection and email marketing rules in mind.

How we set it up

  1. First call. We learn how enquiries, quotes and orders work in your business.
  2. Plan the flows. We decide which emails to send, when, and to whom.
  3. Write and design. We write every email and design templates that match your brand.
  4. Set up and test. We build the automations in your email tool or Shopify, and test every trigger.
  5. Review and improve. We check what’s being opened and clicked, and keep improving.

Why choose G&G Scaled for email automation?

We connect your emails to your website, store and ads, so every enquiry gets followed up and every customer journey is joined up. And we write the emails ourselves, so they sound like you rather than a robot.

Frequently asked questions

Which email tool do you use?

We work with the tool that suits your business, including Shopify’s built-in email and popular email marketing platforms. If you already have one, we can usually build on it.

Are automated emails allowed under UK rules?

Yes, as long as they’re set up properly. Replies to enquiries are generally service messages, while marketing emails need consent or must meet the soft opt-in rules. We set things up with this in mind.

Will automated emails sound robotic?

Not if they’re written well. We write every email in your brand’s voice, and personalise them with details like the customer’s name and what they enquired about.

How long does it take to set up?

It depends on how many flows you need and which tools you use. We’ll give you a clear timeline after our first call.

Work with us

Ready to scale?

Bespoke websites, Shopify stores, SEO, Meta & Google ads and email automation, planned together by one team, for businesses across Lancashire, the Ribble Valley and the rest of the UK.