Marketing & SEO
Stay in touch, and know what’s working.
Email marketing and analytics go together: emails keep past customers and enquiries coming back, and proper tracking shows which of your marketing actually brings in work. We set up both and explain the numbers in plain English.
Email marketing
- Newsletters and campaigns. Designed, written and sent for you, from offers to seasonal reminders.
- Sign-up forms. On your website and social pages, with a welcome email for new subscribers.
- Clean, legal lists. Consent recorded properly, an unsubscribe link in every email and no bought lists.
- Results. Opens, clicks and the enquiries or sales each email brings in.
Want emails that send themselves after an enquiry, a purchase or an abandoned basket? See automated emails and outreach.
Analytics and tracking set-up
- Google Analytics 4. Set up properly, with the events that matter to you.
- Conversion tracking. Form enquiries, calls, bookings and sales tracked as conversions.
- Ad tracking. Google Ads conversions and the Meta Pixel connected, so you can see what your ad spend brings in.
- Google Search Console. Connected and checked, so you can see how people find you on Google.
- Cookie consent. Tracking that respects your visitors’ choices.
- Simple reports. A monthly summary of the numbers that matter, without the jargon.
Helpful guides
Get in touch
The quickest way to start is a free website check or a call. You can also ring us on 07704 096106 or email contact@ggscaled.com.
Frequently asked questions
Which email platform do you use?
We work with the popular ones, such as Mailchimp, Klaviyo for Shopify stores and Brevo, or whatever you already use.
Can I email my existing customers?
Usually yes, if they gave you their details while buying from you and were offered a way to opt out. That’s known as the soft opt-in. We’ll check what applies to your list before anything is sent.
I already have Google Analytics. Do I need this?
Many sites have it installed but aren’t tracking enquiries, calls or sales as conversions. We check what’s there and fix what’s missing.
What will the reports show?
Where your visitors come from, how many get in touch and which pages, ads and emails lead to enquiries or sales.
Work with us
Ready to scale?
Bespoke websites, Shopify stores, SEO, Meta & Google ads and email automation, planned together by one team, for businesses across Lancashire, the Ribble Valley and the rest of the UK.