Facebook and Instagram ads
Facebook and Instagram ads that reach new customers.
Facebook and Instagram ads put your business in front of new people and bring back those who have already shown interest. We plan, create and run them in Meta’s Ads Manager, with tracking and reports so you can see what they produce.
What it costs: our ad management starts from £295 a month. Your advertising budget is separate and goes on top: you pay it directly to Google or Meta, and you decide how much to spend. We’ll recommend a budget that suits your goals before anything goes live.
What is Facebook and Instagram ads management?
Meta runs advertising on Facebook and Instagram. Done properly, campaigns are set up in Meta’s Ads Manager, where you choose a goal, who sees the ads and where they appear, test different versions and read real reports. That is different from tapping the Boost button on a post, which is quick but gives you fewer choices. Our guide to boosting a post vs running ads explains the difference, and our beginner’s guide to Meta ads covers the basics.
What our Facebook and Instagram ads service includes
- Campaigns set up properly. The right goal, audiences and placements, built in Ads Manager rather than boosted from a post.
- Ad creative and video. Images, short videos and copy made for each platform.
- Tracking. The Meta Pixel set up with cookie consent. In the UK the Pixel only runs after a visitor accepts, so tracking will never be perfect, and we say so.
- Your own accounts. We help you set up your own Meta business portfolio and ad account, so your business owns its accounts and data.
- Testing and optimising. Several versions of each ad, keeping what works and stopping what does not.
- Clear reports. What you spent, what it brought in and what we are changing next.
Meta ads or Google Ads?
Meta ads reach people as they scroll, which is good for showing them something they did not know they wanted. Google search ads reach people who are actively looking. They suit different situations, and many businesses use both. See Google Ads vs Facebook Ads, or our Google Ads management service.
Checking on whoever runs your ads
You are entitled to see where your money goes, what an enquiry costs and what has been stopped and why. Use our five questions to ask your ad manager, whoever you hire.
How we work
- First call. We learn about your business, customers and goals.
- Plan. We choose the objective, audiences and budget split.
- Create. We make the ads and check the page they land on is ready to convert.
- Track. Conversion tracking is set up before any money is spent.
- Launch and optimise. We run the campaigns and test new ads.
Helpful guides
- Boosting a post vs running ads
- Meta ads: a beginner's guide for UK brands
- 5 questions to ask your ad manager
- SEO or ads first?
Get in touch
The quickest way to start is a free website check or a call. You can also ring us on 07704 096106 or email contact@ggscaled.com.
Frequently asked questions
Is boosting a post worth it?
Sometimes. It is useful for quick, local visibility, but if you want measurable enquiries or sales, proper ads give you more control and better information.
How much should I spend?
There is no single right number. A small budget can test whether an ad resonates, but for results you can measure you will usually need to plan a budget and run it long enough to learn from it.
Do you create the ads?
Yes. We create the images, videos and copy, made to suit each platform.
Do I need a website?
It helps a lot. Ads send people somewhere, and a clear, fast website is where they turn into enquiries. Without one you may be limited to messages or calls.
Can you guarantee results?
No. Nobody can. We set up tracking before launch so you can see the enquiries your ads bring in, not just clicks.
Work with us
Ready to scale?
Bespoke websites, Shopify stores, SEO, Meta & Google ads and email automation, planned together by one team, for businesses across Lancashire, the Ribble Valley and the rest of the UK.